Today, Google Adwords is considered to be cost effective and highly tailor-made advertising platform which is the best option for start-up companies that can shell out modest advertising budget. This is because in Adwords you have complete control over your spending, ad copy and the facility to know where your ads would appear. Above all, the comprehensive reporting feature lets you track every aspect of your campaign and optimize them based on their performance.
If you are like many start-up owners and eager to jump on to the AdWords wagon but worry that Google Adwords might end up being a ‘gold sink’ then you need to think about these questions:
How do I contend against top shots with bigger bankrolls?
How can I justify against spending money on Google Adwords when I have a shoe string budget?
How can I ensure that maximum ROI through my Adwords campaign?
In other words it’s all about money but you should remember that Google Adwords cannot solve all your business issues. Therefore here are some ways through which you can make most of your investment.
Delete the Non-performing Keywords
The best is to ensure that every marketing budget that you spend does not go in waste. This sounds easy and requires constant monitoring of your Adwords account. You need to dedicate at least 30 minutes a day to optimize your Adwords campaigns which is generally a good practice.
Usually you should pay heed to the following metrics like
If you are like many start-up owners and eager to jump on to the AdWords wagon but worry that Google Adwords might end up being a ‘gold sink’ then you need to think about these questions:
How do I contend against top shots with bigger bankrolls?
How can I justify against spending money on Google Adwords when I have a shoe string budget?
How can I ensure that maximum ROI through my Adwords campaign?
In other words it’s all about money but you should remember that Google Adwords cannot solve all your business issues. Therefore here are some ways through which you can make most of your investment.
Delete the Non-performing Keywords
The best is to ensure that every marketing budget that you spend does not go in waste. This sounds easy and requires constant monitoring of your Adwords account. You need to dedicate at least 30 minutes a day to optimize your Adwords campaigns which is generally a good practice.
Usually you should pay heed to the following metrics like
- Click-through rate
- View-through rate
- Click conversion rate
- Cost/converted click
- Clicks
- Converted clicks
- Value converted click
It depends on your advertising goal and campaign set-up because the most relevant one being different. For example, if increasing your online sales is your primary concern then you should pay attention to converted clicks, click conversion rate, value/converted click and cost/converted click. If your ads run on the Display Network with goal of driving traffic to your website then view-through rate is an important measure.
For keywords with extreme low performance in your desired KPIs consider deleting them. Generally speaking, the keywords with 0.50% or lower click-through rate are under performing. You can lower the bids for keywords that have average performance. In this way, by getting rid of under performing keywords you get a larger share of your daily budget. You get most of your advertising budget because your overall account performance will soar high.
Include the Negative Keywords
Do you know that sometimes your ads can be triggered by the search terms that comprise of the keywords that aren’t relevant? For example if you sell fishing gears and accessories online, and you have selected ‘fishing’ as your broad keyword then your ad might be shown to people searching for fishing games which is simply irrelevant because there is no guarantee that these people are interested in outdoor fishing, new fishing equipment and it would be ineffective to attract them with this offer.
Add the negative which will help to curb the issue and ensure that every dollar spent on Adwords is towards getting qualified leads. The negative keywords tell the Adwords not to show their ads when the search is conducted that which comprises of these keywords.
It is tough to segregate the negative keywords for which you need to brainstorm your ideas, conduct research and examine the past search queries for your ads. This is possible by carrying out brainstorming, research and look into the search queries.
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