How to Initiate Your Google Adwords Campaign?

Is your website dependent upon Google Adwords campaign? Do you want that your online products and services reach your targeted customers or wish to be listed prominently in a Google search ad space?

Launching an Adwords campaign is an exhilarating process. Some emotions like fear, anxiety, fear and hope are always there on your mind when you are about to enable the button for a new campaign. If you are about to start your journey then the feeling of fear might be dominating your thought but do not worry because by following certain steps you are sure to reach your goal.

It is beyond any doubt that Google is the most preferred search engine platform because it sums up to 84% of web traffic as per research. It is best place to run your online advertisements.

Step 1

Create a Google Adwords Campaign

The first step towards this is to create a Google Adwords account which is possible by opening a GMail account to activate your Google Adwords account. Just log on to www.adwords.google.com and if not then you might directly sign up to Google adwords account.

Step 2

Select the Type of Ad

The next step is to choose the type of Ad and there are different types of formats in Google Adwords. You can select between a text ad, image ad and a banner ad. Before you make the final decision, carry out a thorough research on the type of ad and the keywords used.

Step 3

Place Your Ads Properly

You can place your ad on the top column below the search result page searchbox or in the right panel of the ad column. Choose wisely on the existing number of ads and understand their positioning. For example, if your keywords are ‘Services in Ahemdabad’ then you already have several competitors so position your ads smartly.

Step 4

Utilize the Keyword Selection Tool

Google has a keyword selection tool that lets you research different kinds of keywords and gives you suggestions concerned to local search volume, global search volume and competition level of keyword. Do a research and get an array of keywords which you can use efficiently by altering the keywords based on performance.

Step 5

Choose the Demography of your Ad

The best part about Google Adwords is that you might choose the exact country or the location where you need to demonstrate your ad and therefore increasing its worth.

Step 6 

Take Care While Assigning the Monetary Value

Make sure you check the current spending by means of tools like Google Adwords or paid tool.

Step 7

Tweak Your Ads

You can manage your ad related to edition, deletion or putting a stop to your ad based on the performance.

You can also add your own method so always use well-researched keywords from your existing high performance ads to avail more benefits. Use keywords in the title line or heading as well as in the description. Create a landing page for your website for the destination URL so that you can clearly illustrate the product or service to reach your target audience.

Konnection India is a Google Adwords partner that works from its major branches in Rajkot, Ahemdabad, Gurgaon, Bangalore, Ahmedabad, Chandigarh, Jalandhar and others.  It helps to create online ads using targeted keywords to bring in new visitors, grow online sales and retaining the old ones.