8.27.2014

Out-of-the-Box Content Format Ideas

There are two approaches when comes to content marketing. You can write a killer content or simply create a crap and make it viral online but do you think anyone will ever read it? A well-written content always works because it instantly connects with your audience, leads to organic sharing and helps to acquire new customers. There it is important to understand what type of content will bring in your targeted audience.

For example if you write content for a business website then a creative video will work for the younger executives while the detailed case studies will be appreciated by the senior crowd.

There isn’t one content format which outshines the others. It requires several trial and tested methods. Take a look at some effective content formats:

E-Books

An e-book is of digital publication which can be downloadable as a PDF (portable document format). If you plan to create an e-book make sure you have enough substance and don’t end up writing something irrelevant or sum up the content hurriedly. It should a well-thought process and is considered to be one of the best ways to build business relationship. Keep in mind that an e-book is not shared like blog or infographics. You can be certain that your readers will recommend it to others if they find it interesting and informative.

Podcasts
It is one of the unique ways to connect with your target group. Start by creating an informational source which resembles an e-book but record and offer it like a digital audio which can be downloadable. You can also take a further step and create a monthly or weekly podcast series. One of the greatest factors of podcast is convenience and some have confessed listening to do while doing gym or driving.

Case Studies

A case study is an effective way to represent the product and services of your company and, how they can be a solution for your customers and to deliver the required message. The case studies can also help to attract the targeted audience and one of the best ways to get links and additional traffic from authentic websites.

Videos

We all know that everyone love to watch videos because this gives an array of opportunity to present your message in a pleasurable and unique way. Instead of displaying the message like others be innovative and create a video to convey the USP of your services. You must have heard about the companies that use clever viral shock video marketing techniques which have create a huge buzz in the social media world.

The best part about videos is that they are easy to share and one of the best examples of this is the Facebook newsfeed where you are most likely to see a video within the first few posts. Therefore create an intelligent and a clever video which is a wonderful way to deliver a message.

Infographics

An infographic is a wonderful way to intermix interesting facts and statistics along with a visually likeable design which are sure-shot ways to captivate the attention of the audience. There is no doubt that infographics receive bucketful of social media love. An interesting infographics will bring in large number of consumers to your brand.

Infographics is also used as link bait and the best way is to reach out to major online publications within the industry and ask them to take a look at it. If they seem to be interested send a link then write an introductory paragraph and ask if they would like to publish it on their website. This is one of the best ways to earn links and drive in traffic to your website.

Hope this was helpful! Share with us if you have other kinds of content formats.

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