Today, most businesses have website and probably you must have paid a huge amount of money to get it designed for you. There are chances that you are not getting much return on investment because the people who are responsible for your website have not carried out appropriate search engine optimization (SEO). This is the reason why you are not getting enough traffic for your website?
One of the ways through which people get around this is by spending on Google Adwords. It can be a great provider for visitors for number of reasons. It is quick, brings in traffic and easy to set-up. It is liked by website owners because they can put a cap on their spending and manage it themselves without paying anyone. But the issue is that most people do not know how Adwords works and end up spending much of their budget in terms that bring in no conversions and return on investment. It is often little more than what you spend on advertising.
Google Adwords is fantabulous when it is managed in a structured way and is certain that in terms of visitors for variety of reasons. For instance for the keyword Google Adwords in Ahmedabad, it has the ability to convert sales and will never miss the top positions within the natural search engine rankings. The no#1 google position on an average will get 12 times more traffic than no# 1 adwords listing position on Google.
It is important to ask yourself where you would like to see your website. Obviously, on the top of the Google organic listings as there is no substitute for number Google ranking. One of the greatest reasons to draw comparison between natural listing and adwords is to make a financial comparison to check whether it is worth paying for SEO.
Spending in Google Adwords
Everyone has different goals for their website which is to sell a product, fill a form or an email sign up. For this purpose, you will use a product for sale on the website. Take for example it is the ‘silk scarves for women’ which gives around 1300 monthly searches in the UK and at the time of writing to be number one on adwords the term would cost around £2.30. It is expected that through click through rate (CTR) and this would be around 3% for a well written ad copy. Therefore in one year through Adwords you would receive about 468 visits at a cost of £1076.
Investing in SEO
If you want to go for organic Google listing value then you would get a CTR of approximately of 32 % providing an approximately of 4990 visits per year. In contrast to this to get visits on adwords it would cost over £11,000. Even the number 3 slot in the natural listing would bring in about 100 visits a year which is worth £2300.
Therefore it is pretty clear that through statistical data which is well placed on Google is organically better for a business than being in Google adwords list.
One of the ways through which people get around this is by spending on Google Adwords. It can be a great provider for visitors for number of reasons. It is quick, brings in traffic and easy to set-up. It is liked by website owners because they can put a cap on their spending and manage it themselves without paying anyone. But the issue is that most people do not know how Adwords works and end up spending much of their budget in terms that bring in no conversions and return on investment. It is often little more than what you spend on advertising.
Google Adwords is fantabulous when it is managed in a structured way and is certain that in terms of visitors for variety of reasons. For instance for the keyword Google Adwords in Ahmedabad, it has the ability to convert sales and will never miss the top positions within the natural search engine rankings. The no#1 google position on an average will get 12 times more traffic than no# 1 adwords listing position on Google.
It is important to ask yourself where you would like to see your website. Obviously, on the top of the Google organic listings as there is no substitute for number Google ranking. One of the greatest reasons to draw comparison between natural listing and adwords is to make a financial comparison to check whether it is worth paying for SEO.
Spending in Google Adwords
Everyone has different goals for their website which is to sell a product, fill a form or an email sign up. For this purpose, you will use a product for sale on the website. Take for example it is the ‘silk scarves for women’ which gives around 1300 monthly searches in the UK and at the time of writing to be number one on adwords the term would cost around £2.30. It is expected that through click through rate (CTR) and this would be around 3% for a well written ad copy. Therefore in one year through Adwords you would receive about 468 visits at a cost of £1076.
Investing in SEO
If you want to go for organic Google listing value then you would get a CTR of approximately of 32 % providing an approximately of 4990 visits per year. In contrast to this to get visits on adwords it would cost over £11,000. Even the number 3 slot in the natural listing would bring in about 100 visits a year which is worth £2300.
Therefore it is pretty clear that through statistical data which is well placed on Google is organically better for a business than being in Google adwords list.
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