What is the main aim of blogging: to gain more traffic or to impress Google? It depends on the company and your goals. Some might do it for Google, but most of the people do to gain more traffic. But the question is, 'how to gain traffic to the blog?'
There are several techniques to achieve this goal and one of the most used is search engine optimization (SEO). This is a common term in internet marketing, but very few people know real meaning and use of this. In short and simplest terms, SEO is the lifeblood of online marketing and the best tool for traffic generation. It is a scientific method with pre-specified methods.
SEO depends on a number of activities and one among these is keyword search. Google AdWords provide free keyword search tool to help bloggers and online marketers make their campaigns more effective while targeting the most searched keywords. Leading Google AdWords certified companies highly depend on this tool to help clients find right keywords for their marketing campaigns.
Importance and role of keywords
Whole search on internet depends on keywords. What people write in search bar while looking for something, is called keyword. Based on the keyword typed by the user, Google provides them results of websites with same keywords and related content. Ranking of your website in search engines depends on the quality of keywords and their right placement in search engines.
Google AdWords campaigns completely depend on keywords; Google has huge data of most popular and widely used keywords in different industries.
Confused how to find out suitable keywords for SEO and online marketing of your website? Have a look at the following steps to find out right SEO keywords with the help of Google AdWords:
Step1 - Set up an AdWords account
Very first step is to set up a Google AdWords account. Either you can create a new account or can link it with your current Gmail account. Isn't it very easy?
Step2 - Search right keywords
After creating the account, you need to login to get access to the Keyword tool. This tool helps you search important keywords related to your blog, business and website.
Step3 - Enter the keywords you want to know about
On reaching the keyword tool, type some words to get more ideas and suggestions. Make sure the term you enter is related to your industry. If you are from cosmetics industry, you can start with Makeup or Skin Care. These are just some examples. Being an industry expert, you might know about many better and specific terms. Keywords tool helps you focus on the most important keywords.
Step4 - Select the best terms
You must be clear that all the keywords might not be equally important. And working on all of them can just be wastage of time and efforts. If you find it difficult to point out best terms, you can also take help of an experienced and the best PPC Company in your area. Three key metrics you can use to understand the value of every keyword are competition, global monthly search and local monthly search.
Step5 - Save keyword list
By repeating step 3 and 4 a few times, you will get a list of hundreds of keywords. You can download the 'saved ideas' list as excel file. You just need to click on 'download' and select 'My keyword ideas' from drop down menu.
Step6 - Use the keywords
Is there any use of getting a new watch or dress and keeping it in the cupboard? Same is with the keywords. No matter how excellent keyword list you have, it is of no use until you put these into practice. Incorporate the keywords in blog posts. Using these in headlines is the best idea.
Don’t just stop here. Keep checking the impact of these keywords on performance of your blog and website.
There are several techniques to achieve this goal and one of the most used is search engine optimization (SEO). This is a common term in internet marketing, but very few people know real meaning and use of this. In short and simplest terms, SEO is the lifeblood of online marketing and the best tool for traffic generation. It is a scientific method with pre-specified methods.
SEO depends on a number of activities and one among these is keyword search. Google AdWords provide free keyword search tool to help bloggers and online marketers make their campaigns more effective while targeting the most searched keywords. Leading Google AdWords certified companies highly depend on this tool to help clients find right keywords for their marketing campaigns.
Importance and role of keywords
Whole search on internet depends on keywords. What people write in search bar while looking for something, is called keyword. Based on the keyword typed by the user, Google provides them results of websites with same keywords and related content. Ranking of your website in search engines depends on the quality of keywords and their right placement in search engines.
Google AdWords campaigns completely depend on keywords; Google has huge data of most popular and widely used keywords in different industries.
Confused how to find out suitable keywords for SEO and online marketing of your website? Have a look at the following steps to find out right SEO keywords with the help of Google AdWords:
Step1 - Set up an AdWords account
Very first step is to set up a Google AdWords account. Either you can create a new account or can link it with your current Gmail account. Isn't it very easy?
Step2 - Search right keywords
After creating the account, you need to login to get access to the Keyword tool. This tool helps you search important keywords related to your blog, business and website.
Step3 - Enter the keywords you want to know about
On reaching the keyword tool, type some words to get more ideas and suggestions. Make sure the term you enter is related to your industry. If you are from cosmetics industry, you can start with Makeup or Skin Care. These are just some examples. Being an industry expert, you might know about many better and specific terms. Keywords tool helps you focus on the most important keywords.
Step4 - Select the best terms
You must be clear that all the keywords might not be equally important. And working on all of them can just be wastage of time and efforts. If you find it difficult to point out best terms, you can also take help of an experienced and the best PPC Company in your area. Three key metrics you can use to understand the value of every keyword are competition, global monthly search and local monthly search.
Step5 - Save keyword list
By repeating step 3 and 4 a few times, you will get a list of hundreds of keywords. You can download the 'saved ideas' list as excel file. You just need to click on 'download' and select 'My keyword ideas' from drop down menu.
Step6 - Use the keywords
Is there any use of getting a new watch or dress and keeping it in the cupboard? Same is with the keywords. No matter how excellent keyword list you have, it is of no use until you put these into practice. Incorporate the keywords in blog posts. Using these in headlines is the best idea.
Don’t just stop here. Keep checking the impact of these keywords on performance of your blog and website.
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