No doubt, there has been huge change is marketing style and consumer habits, but the age old term 'know your audience' still stand same. This is one of the most basic factors while planning any promotional and marketing campaign. You need to be aware of your target audience, their preferences, buying habits and other factors.
With the excessive use of internet for almost every requirement, online marketing has also gained popularity. There are multiple online marketing strategies used by the businesses, one of the most famous among which is 'Google AdWords.' If you are running an online business, you must be aware of this technique.
One question I would like to ask you is, ‘have you optimized your marketing and Google AdWords campaigns for mobile users?’
I guess, there is no requirement of clearing the reason of asking this question. We all know the changing habit of contemporary users, who are now more and more habitual of using mobile phone or small screen devices to search different things online.
It makes it essential for you to plan mobile user optimized Google AdWords campaigns. Introduction of Enhanced Campaigns to AdWords in 2013 further made it easy to design more effective ad campaigns with different settings for different devices on criteria like bids, device type, time and location. This not only helps you get increased traffic, but also enables you to connect with target audience more effectively.
Confused, how to create mobile friendly Google AdWords campaign? You don't need to worry. There are many professional Google AdWords companies in India, offering unmatched services to help you achieve your business goals. Still, if you want to give it a try yourself, here are few tips to help you create a mobile optimized AdWords campaign.
With the excessive use of internet for almost every requirement, online marketing has also gained popularity. There are multiple online marketing strategies used by the businesses, one of the most famous among which is 'Google AdWords.' If you are running an online business, you must be aware of this technique.
One question I would like to ask you is, ‘have you optimized your marketing and Google AdWords campaigns for mobile users?’
I guess, there is no requirement of clearing the reason of asking this question. We all know the changing habit of contemporary users, who are now more and more habitual of using mobile phone or small screen devices to search different things online.
It makes it essential for you to plan mobile user optimized Google AdWords campaigns. Introduction of Enhanced Campaigns to AdWords in 2013 further made it easy to design more effective ad campaigns with different settings for different devices on criteria like bids, device type, time and location. This not only helps you get increased traffic, but also enables you to connect with target audience more effectively.
Confused, how to create mobile friendly Google AdWords campaign? You don't need to worry. There are many professional Google AdWords companies in India, offering unmatched services to help you achieve your business goals. Still, if you want to give it a try yourself, here are few tips to help you create a mobile optimized AdWords campaign.
Create mobile friendly ad: While creating text ad, keep all the devices in mind. It will take away hassle of creating different ad copies for varied devices. You can also select the option mobile under 'Device preference' option for mobile specific text ad visible to searchers on mobile devices.
Mobile specific ad copy: Understanding of audience preferences enables you to create better ads. So craft a mobile specific ad copy to draw attention of mobile searchers. You can either highlight the keyword or can use strong call-to-action.
Mobile specific ad extension: While creating ad extensions, also add mobile specific extensions. It makes your ads more personalized and result oriented.
Offer better user experience: Just getting clicks from the mobile users is not enough to meet with your business objectives. All your efforts are useless until you can direct the user to take desired action and this can be done only by offering them effective and user friendly website. Make sure on clicking on your ad, they land on an appealing and effective website. The URL given in the ad should be for a responsive website, so that the user does not have to struggle to find the desired information or product.
Need professional assistance in designing mobile friendly Google AdWords campaign?
Contact a professional Google AdWords services providing company in your area to get more effective and user friendly ad campaigns. One of the benefits of hiring a company is to get most advanced services backed by skills, knowledge and experience of the company.
0 comments:
Post a Comment