Calling selling products an art of persuasion won't be wrong and the same logic applies on Ecommerce as well. There are many factors, a seller has to take into consider to persuade customers to make the buying decision. As far as online stores are concerned, the highest impacting factor is visual cues (color gets the highest importance). As we know we can't smell (1% impact) or touch (6% impact) the products shown online, it is just the visual effects (93% impact) and the color we see.
Color you use on your website has strong impact on your conversion rate. You will be amazed to know the fact that a single factor COLOR can increase brand recognition by around 80%. Find below impact of some of the colors:
Yellow is symbol of Optimism, clarity and warmth. Some of the brands using this color in their logo are DHL, McDonalds, SubWay and Nikon.
Orange represents aggression, cheerful as well as confidence and can be used to create a call to action, buy or sell. Fanta, Firefox Mozilla, VLC media player and Amazon are some of the brands using this color in their logos.
If your target audience is youth and energetic people, Red is the perfect color you can use. Remember the color used in Clearance sale, yes its red and why, because it creates excitement. Virgin, Kellogg's, Coca-Cola and CNN are some of the brands using this for their logo.
Royal blue is the perfect choice to create trust and become a dependable name among customers. This also represents strength and is widely used by companies like HP, IBM, Oral-B, Dell and JP Morgan.
Conclusion: At first, you might not find color that important factor, but if you think as a customer, you will be able to understand how important role these play in overall conversion rate. Just bring some changes in color scheme of your website and notice the improvements in conversion rate. A small change in color of call to action button can also make huge difference.
Color you use on your website has strong impact on your conversion rate. You will be amazed to know the fact that a single factor COLOR can increase brand recognition by around 80%. Find below impact of some of the colors:
Yellow is symbol of Optimism, clarity and warmth. Some of the brands using this color in their logo are DHL, McDonalds, SubWay and Nikon.
Orange represents aggression, cheerful as well as confidence and can be used to create a call to action, buy or sell. Fanta, Firefox Mozilla, VLC media player and Amazon are some of the brands using this color in their logos.
If your target audience is youth and energetic people, Red is the perfect color you can use. Remember the color used in Clearance sale, yes its red and why, because it creates excitement. Virgin, Kellogg's, Coca-Cola and CNN are some of the brands using this for their logo.
Royal blue is the perfect choice to create trust and become a dependable name among customers. This also represents strength and is widely used by companies like HP, IBM, Oral-B, Dell and JP Morgan.
Conclusion: At first, you might not find color that important factor, but if you think as a customer, you will be able to understand how important role these play in overall conversion rate. Just bring some changes in color scheme of your website and notice the improvements in conversion rate. A small change in color of call to action button can also make huge difference.
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