5 Least Helpful Facebook Marketing Tricks

Virality works as a holy grail in social media marketing and marketers do anything they can do to make their content and other promotional stuff viral. Facebook with around 1.35 billion monthly active users (data for October, 2014) makes the most popular platform to promote the products, services and content. It makes the most important part of every marketing strategy.

There are two types of online marketers, the ones who have patience and use the right strategies to get the results and those impatient ones who just opt for the 'easy' way out to get quick results. They leave none of the techniques of getting quick results, they have ever heard. They just want people to come and have a look at their content immediately.

Here comes a shock for these marketers. They don't know that these are the least helpful tricks for Facebook marketing. Even some of these tips can just help you decrease your performance on Facebook.

Find below 5 least helpful Facebook marketing tricks and save your efforts from getting wasted.

1. Posting first comment with a Link

This is a myth many people still believe that putting link in the comment instead of the post itself generate better results with increased visibility in News Feed.

But the reality is that Facebook's algorithm gives more importance and weightage to posts with links. It also favors photo updates.

By inserting the link in first comment, you might lose the fans. So, don't just run behind one objective that is engagement, rather focus of offering value and solution to your followers.

2. Irrelevant tagging

Tagging a large number of people to just get your brand noticed is not helpful at all. This is a technique spammers used to use. If you really intend to come in the category of spammers please go forward with the idea. To get genuine views and visibility, its better you just tag people who are really present in the photo.

3. Connecting Tweeter and Facebook for auto posting

I also used to think it's a good technique to sync Twitter and Facebook to cross-publish content automatically. Another reason why this trick got popularity is to save time.

But think from customers' point of view. Do you have the same follower base on Twitter and Facebook? Let's say yes, so what value are you providing them on two different platforms. Why should they follow you on both the platforms, if they are going to get the same content?

Now take the other situation. You have got two different categories of followers on Facebook and Twitter. How can you be sure that they share the same interest? If you really want to grow your audience base and visibility, post content as per the audience preference, not as per your convenience. In short, don't rely on automation, make some extra efforts and create tailored posts to get real results.

4. Hashtag overstuffing

When launched by the Facebook, hashtags got immense popularity. People started using these in almost every post. Even some went way ahead with hashtage overstuffing.

But the truth is that, hashtags prove to be helpful only in cross-platform campaign promotion, not in every post. So, next time before using hashtag in your post, be clear with the objective first.

5. Buying followers

One of the top tricks used by marketers on Facebook is to buy fans and followers. This trick can work wonders, if your only objective behind building a following is to get more likes, but if this is not going to help you with any other goal.

If you really want to get true engagement on your page, never think about buying fans and followers. This can only give you desired results for short period of time, but as and when Facebook gets to know about your trick, it will stop showing your update in Fans' feed.

Do you also know some of the myths used for Facebook marketing? Debunk those through comments and help people improve their marketing strategies.