What Is So Special About Google Shopping?

Product listing ads or Google Shopping is a new trend gaining popularity among the online marketers investing in Google ads. I have heard a lot about it. But the question that comes to my mind every time is; "What is so special about Google Shopping and what benefits does it offer above Google AdWords?"

Before moving forward with the features of Google Shopping, I would first like to make the concept clear.

Google Shopping also termed as PLC (product listing ads) is a technique to structure ads within Google AdWords to get increased product visibility. You are not limited to just giving a short written message anymore, rather, by opting for these ad campaigns, you can also display product image, price and title to help people get better image of your products. The important fact about Google Shopping is increased clicks with high CTR. Those investing in these ads get around 35% more clicks than regular ad campaigns.

Besides high Click Through Rates (CTR), Google Shopping has various other features, which make it special for the ecommerce website or online store owners. Some of these include:

More profitability:

When compared with regular text ad campaigns, these ads offer higher returns. These enable you to provide the visitors with relevant product information and get more qualified leads. Unlike in text ad campaign, the traffic doesn't go to the landing page, rather it is directed to the website and gives you more chances of conversion.

Cost effective:

Google Shopping is an excellent choice for those having limited budget but high aspirations. They can get more exposure with profitable results. These campaigns enable you to set your priorities and invest only on the high performing products.

Dynamic remarketing:

Google Shopping allows you to setup dynamic remarketing and let your visitors see the specific products on other site they once checked on your store. For these you get leverage to use different creative like static images, animated images, videos or text ads. Combination of both text and image ad would be the best choice to get more exposure and ROI.

Improved reporting:

Improved and detailed reporting is another benefit you get from Google Shopping. With this you can easily view important performance date for the desired product attribute. Some of the criteria for which you can measure success of your campaign include size, sku and color. It also helps you find out the areas which need more attention to get enhanced visibility and clicks.

Easy competition tracking:

How about tracking success ratio of your competitor's PLAs? Yes, you can do this easily by having a look at the benchmark data and CTR of competitors. It also helps you find out the areas you need to work upon to get an edge over competitors and draw attention of the visitors.

To get the maximum benefits of this ad campaign, hire a professional and experienced Google AdWords or digital marketing company. They have command on even the minor details and can help you achieve your business goals.