With regular updates in Google's Panda and Penguin algorithm, there are constant changes in digital marketing technique. A strategy that could have been very helpful a few months back might not work now. To get the desired results in the highly volatile online world online marketers need to keep a pace with the changes with updated tactics and latest guidelines. In this blog I have mentioned some strategies, which are no more as effective as these used to be.
1. More links can get you higher ranks
There was a time when one of the most important tactics used by the online marketers to get better rankings was to get more and more links even without bothering about the quality. The only focus was the quantity. But time has changed now. If you consult with the best SEO Company, you will get to know the right importance of links. These are still important for better rankings, but now focus should be on quality than quantity.
2. Keyword rich content can get you better ranking
Gone are the days when Google used to give higher rankings to pages with exact keyword match. But now it focuses more on better user experience than word-to-word match. So, right content for the user, not just to impress Google.
3. More the pages higher will be the traffic
Not just the online marketers with basic knowledge, but experts also think that higher number of pages can attract more traffic. Have you ever thought how can a website with numerous pages and low-quality content rank better? Rather than wasting your money on hiring a company to get lengthy website, invest it on the best SEO services providing company in Gurgaon that knows what type of content your user wants.
4. Keyword rich title tag can boost ranking
Many marketers try to use almost every keyword of their niche to get better ranking. Alike users, Google also hates content with nothing else than keywords. It can also get the website penalized, if you don’t mend your ways.
5. Use of images is wastage of time
Don’t underestimate the power of catchy images with right alt text and image file names. By including relevant and high-quality images, you can increase chances of your website getting better rankings. Further, don’t forget to keep both the users and Google in mind while using images. Appealing images are for users, while the alt text and file names are for Google.
If you are still wasting your efforts on any of these tactics, change your strategies as soon as possible to get noticed by the Google.
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