Communication is the most important thing that differentiates us from other living beings. We have the special talent to communicate and exchange ideas and thoughts. The communication is the vital part of any business. It has power to make or mar the image of your business.
Simple, straight and clear communication can add value to your business while giving you an edge over competitors. But, most of the time I have seen people who try to make things look better by complicating the communication and by selecting wrong words. It has negative impact on your business, as instead of getting clients it helps you in pushing them away.
Below are some of the communication blunders people make:
1. The base tougher:
Most of the voicemails or emails start with, "Hi! I just wanted to touch base..."
Do you also start your conversation with the same sentence?
Now think about the mails or messages you get with the same sentence and how many of these you go through completely. I guess, not even a single one. Then how can you expect your potential customers to respond to such messages or mails.
Leave this age old sentence and start up with more practical one and ask your client, "How can I make things simple for you?" or "How can I help you to boost your business?"
2. Only me:
Most of the business conversations are limited to me, my, we, us and our. I wouldn't like to work with a person who just talks about himself or herself and is least bothered about its clients and the value they can provide them.
If you also limit your conversation to just your business and your qualities, turn towards your customers and tell what you can do for them. This rule applies for messages used in Google AdWords also. Whether you are in Delhi, Mumbai or any part of the country, people have same mindset.
3. The overwhelmed:
People think that explaining all your data and work areas will impress the prospects. But it’s completely wrong. Your audience will get more impressed with the simple things rather than the overwhelming messages.
Instead of telling them about countless things you do, focus on their problems and communicate the solutions you can provide accordingly.
Proving that you are expert at everything might not get you the response that you can get by telling your audience that you specialize in solving their particular problem.
4. Absurd wind-up:
Alike opening sentence of your communication, the wind-up sentence also has equal impact on overall conversation.
Would you like to do business with a person, who just speaks and speaks without caring about your concerns and questions?
I would never like to join hands with someone like this, nor will your prospects.
Don't force your client to listen to you, rather ask them about their problems, solution they are looking for and make them fell smart.
5. The complicator:
Like the overwhelmer, the complicators also spoil the situation by making decision making complicated.
If you plan a proposal that is very complicated, you are sure to lose the deal. You give a wrong message to the clients that they won't gain anything by doing business with you, as you just believe in bragging about yourself and your process.
So avoid these mistakes and make your communication more effective. Make communication simple, straight and allow clients to see a solution. Keep these things in mind even when writing ad copy for PPC campaigns. For better results and professional touch, you can also hire experience digital marketing company.
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