A Step-By-Step Pathway For All The New Seo Clients

Are you about to start a new SEO project or want to check out the previous ones. Scroll down here to get  an easy way to do so.

Step 1- Keys for a good keyword research

Brainstorming

It's highly important for a decent market knowledge  for keywords research. I always sit with my client for a brainstorming session to dig out the most popular and important words they want to cater for each topic and subtopic.

It’s important to include client-facing people involved  in this process as it would be fruitful to get out the major keywords.

Search Volumes( Average Monthly)

Starting with a long list of keywords is good, adding onto that we can take help from the Adword Keyword Planner. It helps us  to figure out the historical trending and also leads us to get the new and preferable word-list.

We  can always get additional keyword ideas from paid tools (like SEMrush), but Google is the only real data source for search volumes and others can only guess. Hence, it’s beneficial to glue to google results. the adword keyword planner has a ‘ search for a new keyword’ option, we can always take the help of that.

Once you have added it to this list, we can get a matching result for the same. We have paid options as well, but at the end the results are nearly the same.With this we can fix the keywords post that we can use Excel for further processing.

Conversion chances

It should be noted as to what is the rate of conversion, If there is no existing data to base your assumptions on a guess  a 1 to 5 scale on "how relevant is the keyword to our services" is a good start. Or one can always search for the familiar words and see their search volumes.

Race up the ladder

Competitiveness has been yet another task to see which among the list of keywords is actually racing to the top.

We can also, make another guess on a 1-5 table or use paid tools for that. Post that we get a comprehensive list of the words, but it is up to us to see the certainty of these assumptions.

Step 2-Check on the assumptions

Important keywords should bear a higher keyword research, a high conversion rate/value for that search traffic, and a likely top 10 position within a short time frame with a reasonable amount of effort.

Relevance test

It's highly important to check-on the relevance of the keywords, but if you are uncertain, then one must always go through the real searchers.

 For an actual state, one has to go through the paid traffic for an educated guess before plunging in with heavy investment in SEO traffic.

CTR on your search ad is a beneficial way to get the results. Check onto the landing page to get the views of the visitors. If they like your welcome message, then it increases the quality of your search ad.

Achivability test

Assumptions reaching top 10 positions should be first tested. This can be tested in 4 ways proves as follows:

Sure Hit: A page where it will surely hit the top 10 or even  top 5 positions of the same.

Ten Win: A page where it will definitely be scrolled either in the top 10 or top 12 positions.

Barely top 20: It’s when it doesn’t appear in top 20 but may appear in top 20-50.

Extremely Hard: It’s very hard for the top 10 position, a lot of link building will be required to even reach the top 20 positions.

To test these assumptions, one can create a couple of test pages, which should perfectly be focused on a keyword combination and linked to from various important pages within the website. Make sure you can't blame anything but the links to your website if you don't reach the predicted position.

Growth strategy

In stage 1 and 2 it was to check the combination of words was up to the effect or not. The importance of the keyword combination determines the worthiness of the copy writing effort.

In stage 3 we try to find out the position of the keywords in top 10 or 20 positions. We also see through the link building process.

In stage 4 we try to see whether the keywords are good enough to absorb your focus at one go. Additional research and calculations  can also help us to seek more interest in it.

Stage 5, we should not receive any focus at all. It is because it’s tough to compete through top 10 or 20.

It’s because your goal is the top 10 position, hence step 3 and 4 is important, step 5 is with the link building which is definitely significant.

Konnection India Dotcom

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