What Is So Special About Google Shopping?

Product listing ads or Google Shopping is a new trend gaining popularity among the online marketers investing in Google ads. I have heard a lot about it. But the question that comes to my mind every time is; "What is so special about Google Shopping and what benefits does it offer above Google AdWords?"

Before moving forward with the features of Google Shopping, I would first like to make the concept clear.

Google Shopping also termed as PLC (product listing ads) is a technique to structure ads within Google AdWords to get increased product visibility. You are not limited to just giving a short written message anymore, rather, by opting for these ad campaigns, you can also display product image, price and title to help people get better image of your products. The important fact about Google Shopping is increased clicks with high CTR. Those investing in these ads get around 35% more clicks than regular ad campaigns.

Besides high Click Through Rates (CTR), Google Shopping has various other features, which make it special for the ecommerce website or online store owners. Some of these include:

More profitability:

When compared with regular text ad campaigns, these ads offer higher returns. These enable you to provide the visitors with relevant product information and get more qualified leads. Unlike in text ad campaign, the traffic doesn't go to the landing page, rather it is directed to the website and gives you more chances of conversion.

Cost effective:

Google Shopping is an excellent choice for those having limited budget but high aspirations. They can get more exposure with profitable results. These campaigns enable you to set your priorities and invest only on the high performing products.

Dynamic remarketing:

Google Shopping allows you to setup dynamic remarketing and let your visitors see the specific products on other site they once checked on your store. For these you get leverage to use different creative like static images, animated images, videos or text ads. Combination of both text and image ad would be the best choice to get more exposure and ROI.

Improved reporting:

Improved and detailed reporting is another benefit you get from Google Shopping. With this you can easily view important performance date for the desired product attribute. Some of the criteria for which you can measure success of your campaign include size, sku and color. It also helps you find out the areas which need more attention to get enhanced visibility and clicks.

Easy competition tracking:

How about tracking success ratio of your competitor's PLAs? Yes, you can do this easily by having a look at the benchmark data and CTR of competitors. It also helps you find out the areas you need to work upon to get an edge over competitors and draw attention of the visitors.

To get the maximum benefits of this ad campaign, hire a professional and experienced Google AdWords or digital marketing company. They have command on even the minor details and can help you achieve your business goals.

Let The World Know About Your Business With The Help Of Google Adwords

Google Adwords is proving to be the most trusted online marketing strategies these days. And for Google Adwords, Gurgaon seems to be the hub.

A targeted approach with correct marketing strategies can make your web presence felt among your prospective customers. One such approach, Google Adwords has managed to secure a lot of traffic for their clients.

Today online media has become the largest platform for making your business reach more and more people. There are many ways to publicize a website; Google Adwords is a powerful way of online advertising that enable businesses to compete with others for showing up their ads on the web pages based on the set of keywords predefined by the advertisers.

What is Google Adwords?

It is one of the largest advertising platforms by Google, which allows businesses to grow popular among customers by displaying their ads. It is hugely based on SEO keywords for which the advertisers bid. It is precisely budget based advertising, where the advertiser needs to pay only that much amount that is calculated on the number of clicks.

A reputed Google Adwords Gurgaon company can get your business booming by adopting the right approach towards this venture to garner immense attention and increase your client base.

What are the benefits of Google Adwords?

There are many advantages of advertising your business on Google, as it is the most obvious search engine used by people for various purposes.

• Pay per click Only: It is totally a budget based service. It increases the visibility of your business among people, and you need to pay only for every click that takes them to your website.

• Increased Visibility: It helps in attracting a large number of customers, expansion of your website’s reach and growing online sales bringing a lot of traffic.

• Targeted Marketing: It gives you the opportunity to advertise locally or globally; you can target any audience ranging from your own country or city to people within a distance.

• Keywords Centric: It is largely based on keywords, so it helps in reaching the right set of people when they are looking for a service that is offered by you.

• Manage it Yourself: It makes you your own manager and allows you to handle and campaign the ads along with the facility to structure your ads on your own.

• Tracking the Traffic: It helps you in tracking the traffic on your business by showing you the number of people who notices your ads, the actual sales that happened and also you can get a monthly summary of the progress report.

If you are looking for an efficient SEO Company in Gurgaon to publicize your website, you should know that Google Adwords helps in increasing the visibility of your business. It follows the process of SEO, which is based on what people search, the most commonly used search terms or keywords and other specific word based search.

To get the best deal, more traffic and work with better strategy, it is very important to choose the right company with a good record. While finding an Affiliate Marketing Company is very easy, there are only few who can truly boost your performance and sales with appropriate marketing strategies.

How To Get Thriving Business With Attention On SEO For Website Marketing?

Search Engine Optimization or SEO is the bunch of varied technologies, strategies and activities performed to optimize website as per search engine requirements. These activities enable websites to rank higher and grab attention of online visitors looking for specific products or services offered by the company.

But the question is, ‘Can you really succeed in online market just by performing basic SEO activities?’

No, the thrive business in highly competitive online world, one needs advanced SEO techniques. To boost position of website one needs professional approach and strategies, which only an experienced SEO services company in Gurgoan has. The company enables clients to get top position in Search Engine Result Page (SERP) with their skills.

A right approach for search engine optimization includes equal attention to search engine view and user view; which means both Google and viewers should like the website. A website with perfect content, easy navigation, user friendly design and appropriate images gets priority in Search Engine and gets higher ranks for easy visibility.

How SEO helps in web marketing?

• It helps you boost ranking of your website.

• It enables you get more traffic to your website.

• It helps to get more leads and higher conversion rate.

• It helps you succeed in online world by providing more visitors.

• It helps you reach target market easily.

• It also helps in geographical optimization of the website.

Yes, you can get so many features from right SEO of your website. But for successful web marketing, the first requirement is to have an appealing and user friendly website. Experienced web designing company in Gurgaon with skilled designers and SEO team understands what makes your website SEO friendly.

So it is better to hire a company that has team of both designers and SEO experts. It will help you get all the solutions under one roof. The SEO team can itself get the improvements done in the website from in-house team to make it SEO and user friendly.

Are you ready to boost you web marketing? Start your search for a right SEO and website designing services provider today or just reach Konnection India to discuss your requirements.

Top 5 Tips To Ensure Success Of E-Commerce PPC Campaign

E-commerce websites or online stores have the maximum competition in internet market. You just type name of any particular product or service for online shopping and you will be bombarded with numerous options. You can easily find different companies offering same products or services at much better prices than yours. So, how to grab attention of online shoppers in this competitive market?

The technique that marketers use for instant results is investment in PPC (Pay Per Click) campaigns. They hire experienced companies or agencies offering effective and unmatched PPC management services in Delhi. But do you think, your success can be guaranteed just because you have hired a renowned company? No, it is never possible until you make sure some of the features in your e-commerce website. Find below top 5 tips to ensure success of your E-commerce PPC campaign:

1. Make it simple: Easier the purchasing process on the website more comfortable will be the buyers. You can direct buyers to your online store, but what if they don’t find the website user-friendly? So, it is better to provide value and smooth shopping experience to the online buyers with easy navigation and essential information at required places.

2. Use high quality pictures: Pictures are the major communicators in ecommerce business and the most important technique to grab attention of the shoppers. So make sure you upload only high resolution images with varied angles.

 3. Easy shopping cart: Online shoppers never prefer a store with troublesome shopping care. To ensure success of your PPC campaign, simplify the shopping experience for customers by making addition, removal or other actions easy.

4. Multiple payment options: If you are hiring a right PPC management company, it will always suggest you to offer multiple payment options to the buyers. Google AdWords company in Gurgaon guide their clients to include different payment options like credit cards, net banking, COD etc.

5. Product comparison: This is what most of the online shoppers miss on many websites. By providing product comparison facility, you can get an edge over competitors and increase your sales. You can also provide suggestions to the customers by letting them know about the maximum sold products.

Create A Digital Presence Through Professionally Designed Website

With the coming of World Wide Web, the websites have become extremely popular. Today website means business and it is not an unknown mantra that it can bring unlimited opportunities. Everybody knows that websites are not only designed for the sole purpose of providing the world with necessary information about a particular company. The realm of website design trends come and go,  some breeze away while other stay forever.

In various ways, hiring a website design company is not like buying your monthly grocery. It has to be something creative, stunning, user-friendly and affordable at the same time. For instance, if you are hiring website designing services in Gurgaon, the service provider should be able to understand the vision of your website. At the end of the day, you are purchasing a professional service, where a team of experts should be able to devote time to design, plan, develop and manage your project.

Your nightmare comes true when you hear bad stories from people who have hired professional firms to design and develop their websites, but got horrible websites. Then there are others who had a shoestring budget so they hired somebody of their known like a friend/ nephew/niece or daughter to design their website for free; the outcome of which is simply disastrous. Therefore, when you hire a website designing company just make sure that the agency understands your requirements well.

Keep in mind that if a service provider does not know what to include in your website, it is definitely a red flag. They should understand you as a client, your business and your objectives. Nowadays there are tons of website templates for sale, but a very few of them are of good quality. Therefore ask the service provider to go for an original one which will highlight your brand. It is wiser to invest in a business that makes sense and incorporates the element that gives a strong return on investment.

When you have a professionally designed website, it is much easier to earn from it. Most affiliate marketing companies first ask their clients to have a professionally designed website to generate maximum conversions. In this way you can have a digital presence and cater to the requirements of your targeted customers.

Relation Between Right Keyword Selection, High CTR And SEO

Any successful SEO expert will tell you that online marketing campaign targeted with right keyword selection is the secret to get higher click through rates (CTR). But many people get confused with the connection in these.

Whether you run an SEO campaign or invest in Pay Per Click (PPC) ads, right keyword selection is fundamental requirement for successful online marketing. It is not just to get higher page ranking or more views, but also to get improved CTR.

But the question is how?

What is main objective of a PPC campaign?

To direct towards your website and offer them what they are looking for. Do you think audience will stay on your website, if they don’t find anything related to the campaign?Definitely not!!

Once you have selected right keyword for the website, get an optimized landing page with strong call-to-action button and other details. It also increases your return on investment (ROI). SEO consultants in Rajkot perfectly understand this and design SEO plan while keeping all these things in mind. They perform extensive keyword research for the clients and help them find right keywords for their business.

Search volume is not the only factor to consider while selecting keywords, which many online marketers misunderstand. Other important factors include:

• Tendency of search volume: temporary or permanent

• Region from where the searches coming

• Conversion rate of the searches you selected

• Focus of the searches: product or information

• Relevance of the searches to your product

Selection of keywords plays a vital role in website ranking and bid rates in PPC campaigns. Besides keywords, proper title tags, Meta description, image description & alt tags, URL structure and brand recognition are some other factors having direct impact on the success of SEO campaigns and CTR. Not just the SEO companies, but PPC management companies in Jalandhar also take care of these factors in their paid ad campaigns to help clients get maximum benefit.

Testing

Don’t just relax after designing an attractive ad copy. Testing is the push for improvements in the keywords, landing page and ad copy. It enable you optimize the campaign as per client requirements as well as for Google.

How To Make Google Adwords Less Expensive?

Do you want to reap the benefits of Google AdWords, but hold back your choice due to huge investment?

Do you find investment in Google AdWords an unaimed expense with no guarnteed results?

No doubt AdWords need addional investment than simple search engine optimization, but if done properly it can really boost your business. The only need is to allocate money at right place. The Google AdWords Company should first analyze the project and find out the problem areas.

Being a professional advertiser, I have seen many of my clients giving their projects in wrong hands and then calling Google AdWords nothing more than wastage of money. I would like to make it clear that if you hire a right Google AdWords company in cities like Delhi, Mumbai, Punjab and Gurgaon, you will find this advertising mode much more cost effective and beneficial.

Besides hiring a right company, you can also take care of the below mentioned points to turn AdWords into a less expensive marketing tool.

Learn the right tricks: The most important cost increasing factor in inaccurate knowledge of right utilization of Google AdWords. So first you should dedicate some time learning the AdWords to understand ins and outs of the marketing tool. It will help you understand terms like bidding, right keyword match, account structure etc. Or you can just hire a Google AdWords certified company.

Set realistic budget: First analyze your budget and decide how much you can spend on each campaign. Bidding just in haphazard way can increase your budget dramatically without fetching the desired results. One of the best ways is to bid manually and have the perfect ad copy to bring down your bids.

Track results: To find out the true reasons of uncontrolled budget, tracking is important. It will help you find out the reasons like irrelevant clicks, automated bidding, algorithm update etc. It will help you save money wasted on irrelevant clicks and get better results.

By taking care of these simple points, you can easily convert money spent on Google AdWords into an investment with higher return on investment (ROI). Support of experienced Google AdWords experts can further boost the results.